Social and Behavioral Sciences Commons^™

The Use Of Slogans In Political Rhetoric, Cail Newsome

The Corinthian

This paper focuses on the use of slogans within political rhetoric. The research focuses on the phrasing of the slogan, the connotation and association of the words used within them, and the motivational quality of slogans. Simply stated, this paper is a look into how and why political slogans are successful. The research is directed away from political slogans that are specifically created and used for campaign purposes and instead looks at the political slogans that are less vote-getting in orientation and have been used to shape public opinion or motivate a public action.