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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Why Have There Been No Rich Women Artists? Examining The Gender Price Discount In The Contemporary Auction Market For Early Twentieth Century Mexican Avant-Garde Art, Lucy P. Bloomstran
Why Have There Been No Rich Women Artists? Examining The Gender Price Discount In The Contemporary Auction Market For Early Twentieth Century Mexican Avant-Garde Art, Lucy P. Bloomstran
Scripps Senior Theses
This paper examines the gender price discount for early twentieth-century Mexican avant-garde art in the contemporary auction market. A premium for art by men is established through the econometric analysis of a dataset of auction transactions taking place at major American and Mexican auction houses between 2000 and 2022. After this price discount for women’s art is established, a deep delve into gender discrimination in the creation and exhibition of Mexican Muralism and Surrealism is presented to provide possible art historical explanations for the results of the regression analysis.
Playing To Win: The Effects Of Implementing Gamification Strategies In Product Marketing, Sabrina Stone
Playing To Win: The Effects Of Implementing Gamification Strategies In Product Marketing, Sabrina Stone
CMC Senior Theses
Let’s play a game. What effect do you think video games have on twenty-first-century marketing? In this age defined by its nature of digitality, capturing the attention of consumers is an arduous competition. Through market segmentation, research, and the observable variables of consumer behavior, product marketing has turned to video games as a solution to appeal to younger demographics. Gamification is an increasingly applied product marketing strategy employed to increase favorable metrics. Of those key performance indicators (KPIs), boosted measures such as click-through rates, impressions, and engagement rates suggest that gamification is a strategic opportunity to persuade consumers to take …