Social and Behavioral Sciences Commons^™

Ux/Ui Hub: User Experience/User Interface Information Hub For Navigating College, Sydney Yae-Rhee Leia Kong

Graphic Communication

The User Experience, User Interface (UX/UI) industry has grown exponentially in the last couple of years. According to a PubMed Central journal article, Understanding UX Better, UX has attracted an increasing interest in recent years, extending the views on usability. This growth exists both in academic institutions and the technology industry, evidenced by increasing numbers of UX-related degrees at undergraduate and graduate levels and also by high job demand (Marques). With this new emergence, the Graphic Communication (GrC) major, specifically the concentration in UX/UI, has caught the attention of numerous prospective Cal Poly SLO students interested in front-end design and …

A Guide For The Everyday Woman Surfer: How Surf Culture's Patriarchy Marginalizes Ocean Lovers, Alexis S. Di Stefano

Women's, Gender and Queer Studies

Humans are naturally drawn to the water by wind and tide. It is a place of solace that we have a desire to know deeply, yet we have kept one another from experiencing it through biases that perpetuate inequality. White-supremacist hegemony has historically kept communities of color from coastlines, women from lineups, and queer communities from participating in surf culture. As more people from all social groups return to the water through surfing in the 20th century, surf culture needs to adapt to become more inclusive. This paper outlines surf culture's historical transition into whiteness and how female beauty standards …

Benefits Of Having A Disability Cultural Center At Cal Poly, Chau Nguyen

Political Science

All colleges and universities in the United States are legally required to accommodate their students with disabilities. However, many schools do not support their disabled student body in ways that go beyond what they are legally required to provide under the Americans with Disabilities Act (ADA) and Section 504 of the Rehabilitation Act. Though every university and college in the United States has a dedicated ADA compliance office, students with disabilities still express that their holistic needs are unmet and that they feel unsupported by their schools. Establishing Disability Cultural Programs and Centers is one method that colleges and universities …

The Brothers Grimm Fairytale Cookboook, Grace Therriault

Graphic Communication

Modern technology and the Internet have made cookbooks relatively obsolete. Nowadays you only see them as coffee table decoration, something to flip through but not actually use. Designing a creative and fun children’s’ cookbook based on some of the famous Brothers Grimm fairytales, will encourage kids, ages 5-12, to have some fun in the kitchen and use their imagination to whip up some incredible edibles. This opportunity creates a window for children to get excited about a book and translate what they read into the real world. Lastly, this project is important to me because it the impact experimenting in …

Immerse, Interact, Impact: A Comparative Analysis On Selected Experiential Marketing Activations At Outside Lands Music And Arts Festival 2022, Phoebe R. Saul

Experience Industry Management

The commercial marketplace is becoming increasingly experiential. Experiential marketing activations, particularly those done at music festivals, are emerging as a highly valuable marketing tool to impact brand recognition and loyalty through the creation of unique branded experiences. The purpose of this study was to examine the experiential marketing design practices utilized at selected branded activations within Outside Lands Music and Arts Festival 2022. A comparative analysis was conducted on three selected experiential marketing activations at Outside Lands: The House by Heineken, the Music Den by Toyota, and the Ocean Love Tour by Gray Whale Gin. The findings concluded that the …

An Exploration Into The Design Of A Portable Music Player For People With Alzheimer’S And Dementia, Jaxon V. Silva

Liberal Arts and Engineering Studies

An exploration into the design of a portable music player for people with Alzheimer's and dementia.

The Ins And Outs Of Undergraduate Research And Leadership: A Student's Perspective, Regina F. Hockert

Kinesiology and Public Health

This manuscript is a reflective write-up of Regina Hockert’s experience in completing KINE 462, Honors Kinesiology Senior Project, during the 2022 Fall Quarter. It describes their experience as an undergraduate research leader, including specific milestones and artifacts related to a broader replication study and the daily activities of Dr. Jafrā Thomas’ lab. This essay was designed to be a written reflection around their senior project presentation and the insights shared through that medium about the senior project experience. It is created to showcase lessons learned in relationship with the tasks and responsibilities required of working in-depth on student-led research. …

Take Flight Music Festival Branding, Maxwell Bo Chen, Jake Oxenham

Graphic Communication

We created a branding and design campaign for the Take Flight music festival on campus. The project covered many aspects of event creation and marketing such as name, logo, content creation, social media, printed media, vendor outreach, and administration outreach. All these pieces had to work together to create a strong and cohesive brand image for this event which would help ensure a successful turnout and event overall.

Ramble: Travel Journal Application Concept, Christine Elizabeth Curulla

Graphic Communication

The purpose of this project is to provide an easier and more engaging way for study abroad students to document their experiences. I wanted to collect data on the effectiveness of student journaling while abroad, and identify ways to improve the process through a mobile application.

Ramble is a social app I designed that provides a new question or prompt each day to encourage more frequent, fun journaling while traveling, and connection with others at home and abroad. Ramble solves problems that accompany traditional journaling by making the journaling process more accessible and requiring less time from the user.

The Queer Dictionary, Mia Lew

Graphic Communication

With the government continually obstructing queer education in public schools, it becomes harder and harder for queer people to understand themselves than in turn, have the tools to explain what they are going through to others. This is a problem but in turn an opportunity. While there are queer literature and children’s books out there, they typically only encompass one story or one view on queerness. Thus, this project's main goal is to encompass queerness as a whole by using as many LGBTQ+ words as possible, people's stories under each word, historical graphics, highlights on the internationality of queerness, pronoun …

The Role Of Native Hawaiian Spiritual Practices In Social Systems And Environmental Stewardship, Christina A. Hornbaker

Social Sciences

The purpose of this paper is to examine how Native Hawaiian spiritual practices played a role in social systems and stewardship practices. Lightfoot and colleagues (2013) suggest that more archaeological research is needed on traditional resources and environmental management practices. The authors point out that “landscape management practices… are subtle and not prone to leaving smoking guns in the archaeological record” (Lightfoot et al. 2013), which makes such sites difficult to document without ethnographic accounts. Due to this subtlety, I will mainly be pulling information from interviews or oral histories from Hawaiian descendants, early explorers and missionary accounts, ethnographers, and …

Nopal En La Frente: Racial Passing And The Hidden Indigeneity Of The Los Altos Region Of Jalisco, 1720-1950, Brandon Manuel Márquez

History

When people look at Los Altos de Jalisco, they typically think of this area as representing a pocket of European ancestry in a mestizaje state. Yet this ignores one huge aspect of this region: its indigenous history. Throughout the last three hundred years, the Los Altos region of Jalisco has allowed for the racial passing of many different families. This is all the more significant because many of its citizens have what many believe to be European features- mainly being light hair, light skin, and colored eyes. Because of these perceived European features, many of the Alteños believe that they …

Equity In Accessibility, A Case Study Of City Of Sacramento, Meredith C. Milam

City and Regional Planning

This paper is a Geographic Information Systems (GIS) spatial analysis of the transportation accessibility and equity in Sacramento, California. A literature review examines discriminatory regulatory policies in the 1900s that wrote racial segregation into law. The effects of these policies have lasting effects on spatial dispersal of people and create barriers to accessibility and therefore result in inequitable transportation systems. The accessibility and equity analysis in Sacramento explores demographic data, job concentration and available modes of transportation, and commuter data. The results of the analysis suggest that there is no “one-size-fits-all” approach when it comes to measuring accessibility and equity. …

Choose Your Own Adventure: A Comparative Analysis Of Storytelling Elements In Selected Immersive Experience Attractions, John E. Balido

Experience Industry Management

Stories are powerful tools used to both connect and communicate through a multitude of mediums. Movies, marketing campaigns, and experience design in theme parks are modern examples of storytelling, using various practices to bring the narrative to life. The purpose of this study was to analyze the manipulation of storytelling elements to create and build an immersive adventure experience in selected theme park attractions. A comparative analysis was conducted on theIndiana Jones Adventure and the Star Wars: Rise of the Resistance rides at Disneyland using an instrument that analyzed both experience design and storytelling practices. Findings concluded that the practices …

Explorando Lo No-Binario: Un Proyecto Sobre El Lenguaje Inlcusivo, Los Pronombres De Género, Y El Género No-Binario En Español, Elijah Michael Sobrien

World Languages and Cultures

En este proyecto, he traducido un sitio web de Cal Poly, San Luis Obispo, sobre el uso de los pronombres de género. Además de la traducción, he explicado la razón por la cual es importante traducir este documento y proporcionar acceso a la información a diversas comunidades. La meta de este proyecto es promover el uso del lenguaje inclusivo entre todas personas. La traducción es importante porque para usar lenguaje inclusivo, una persona tiene que educarse sobre los pronombres de género y esforzarse por cambiar su modo de hablar. Este documento puede servir como recurso para personas que quieren aprender …

The Danger Of Current Rwandan Gender Politics, Amani Briggs

Women's, Gender and Queer Studies

This critical analysis will investigate whether Rwanda’s glorified representation of women in government positions truly serves the women in their society or rather the agenda of the men in power. Rwanda is frequently hailed as the prime example for African feminism due to their 2008 parliamentary elections. The 2013 Rwandan Parliamentary elections ushered in a record -breaking sixty-four percent of seats for women candidates, making Rwanda the top country for women in politics. In comparison, women make up a global average of 23.8 percent of parliament members as of June 2018 (W.E. Forum, 2017). Their representation of women in government …

"Obstinate, Impertinent, Ill-Conditioned": Child Labor, Exploitation And Xenophobia In The British Home Children Movement, Hannah Lauren Palma

History

An examination of the British Home Children program as a movement rooted in child labor, misguided philanthropy, and the exploitation of poor child immigrants.

The Languages Of Belonging: Heritage Language And Sense Of Belonging In Clubs And Organizations, Lou. Ibe

World Languages and Cultures

As a culminating project for a graduate in Modern Languages & Literatures and Comparative Ethnic Studies, this research paper focuses on the concepts of sense of belonging in institutions of higher education, specifically in relation to the presence of heritage languages within cultural clubs and organizations. It explores this relationship through a survey sent to Cal Poly, San Luis Obispo students involved in various cultural clubs and organizations, exploring their feelings of sense of belonging as tied to the university in general, alongside their club/organization, while also inquiring about the presence of their heritage language in various spaces at the …

The Subaltern Magazine, Rebecca Fox, Riese Nichols

Social Sciences

The Subaltern intends to reach Cal Poly students who do not feel as if their voices are heard and allow them the platform to share their stories. Our focus is on unheard stories from our campus - whether this involves race, class, gender identity, mental health, ethnicity, culture, or any unique part of one’s identity or experience. We hope that these stories will begin to shed light on what we usually consider “taboo” topics and allow students to feel as if they aren’t alone.

Being a very homogeneous campus, it is important for us to realize that privileged voices are …

A Screenplay For Bystander Intervention For Sexual Harassment Scenarios For College Students, Shanti Herzog

Journalism

This project was developed to describe the drafting of a screenplay for an interactive, virtual reality sexual harassment training module for students of the California Polytechnic University, San Luis Obispo. The research began with the examination of the prevalent and persisting issue of sexual harassment within college campus communities, and how to present college students with the tools to intervene as bystanders, thus encouraging them to intervene when encountering sexual harassment scenarios. The resulting screenplay was written to provide college students at Cal Poly with strategies to identify and take action when encountering sexual harassment, especially in small group gatherings …

Analyzing Perceptions Of Music From A Songwriting Perspective, Jackson Stephen Reynosa

Communication Studies

This study seeks to understand listeners’ perceptions of music from a generational and songwriting approach. A total of 123 participants aged 18 and older took part in an open-ended survey design that measured their subjective music preferences. Four different sections tested participants’ music taste, music tied to generations, an original song made by the researcher, and songwriting in a holistic sense. It was found that participants exercised individualism and authenticity in their responses throughout. By using the Uses and Gratifications Theory, it is explainable that people listened and sought out music for their own unique reasons. By applying Mood Management …

New England Slave Trader: The Case Of Charles Tyng, Paul J. Michaels

Master's Theses

Charles Tyng has been heralded as an American hero after the posthumous publication of his memoir, Before the Wind: The Memoir of an American Sea Captain, 1808-1833, in 1999. Recent research involving British Treasury report books from the nineteenth century suggest otherwise – that Tyng actively promoted and was engaged in the illicit trade of African captives. A Boston Brahmin, Tyng applied the lessons of his time at sea with Perkins & Company, the opium trading firm, to his occupation as an agent of notorious slave trading firms in Havana. This paper uses as evidence records of the captures …

Event Planning As A Means Of Applying Transferable Skills: The Planning Of The 2019 Communication Studies Banquet, Kylie E. Clark

Communication Studies

Though an annual event, The Communication Studies Banquet has had low attendance in the past and was seen as formal and expensive. This year’s event was revamped in order to make the banquet more fun, accessible, and affordable. The planning and enhancement of this event required several transferable skills which can be applied not only to event planning, but also to many other careers. These skills include organization, communication, negotiation, creativity, financial management, and resourcefulness. This paper examines the utility of transferable skills, including how they are acquired and why they are valuable, and explains how these skills were applied …

Art Brut & Bricolage: Manifesting Alternate Imaginaries Of The Waste Cataclysm, Dominic Alan Chequer

Communication Studies

Living within a consumer society that boasts increased sustainable consumption as the panacea to large-scale environmental degradation, the social avoidance of waste becomes an interesting psychological battleground in developing an environmentally sustainable future. In light of this situation, I used my participation in the design of a music festival to create a social critique by design. Using artistic techniques of bricolage and aesthetic upcycling, under the visage of art brut. The paper blends theory and practice, ideas with tangible outputs.

Old Belief And The Balance Of Red And Blue: How Old Believers Managed Cultural Infringement, Joseph K. Van Den Berg

History

This paper covers the spread of the Old Believers into Western society, studying how they changed and evolved during the Cold War. The paper focuses on two communities, using them to compare the different attitudes Old Believers had towards differing host cultures. Using a litany of newspapers and the work of a few dedicated anthropologists, "Old Belief and the Balance of Red and Blue: How Old Believers Managed Cultural Infringement" shows the vast array of responses to a small group of Russian sectarians establishing themselves within Western Cultures of differing size and values.

Strange Women: The Evaluation And Comparison Of Female Characters In Akira Kurosawa's Films, Alice Jiron Jang

History

The successes of Akira Kurosawa’s films have shaped and influenced Western views on Japan after World War II. While the male characters in Kurosawa’s films have been analyzed extensively, there is a focus on the subservience of this female characters. With the growing number of independent working women in a seemingly patriarchal society, it is important to study what has caused these women to break free from their traditional roles as housewife and mother. While some of Kurosawa's female characters are designed to be powerful and independent, others are submissive and obedient. The events that occur in postwar Japan have …

Modernizing A Podcast Media Organization Via Social And New Media Rebranding Methods, Randi A. Hair

Journalism

The following study and subsequent public relations campaign is intended to explore the difficulties, opportunities, caveats and all facets of transitioning a traditional travel media organization to new media. It unearths the pitfalls/barriers that naturally occur and aggregate over time when an organization or journalist (specifically “Journeys of Discovery with Tom Wilmer” in this scenario) has not adapted nor altered their practices for changing common practices in the media industries. In this campaign, journalist Thomas Wilmer is seeking to increase his podcast audience and digital presence.

The research conducted for this study is two-fold. Firstly, the research demonstrates best practices …

Sexy Robots: A Perpetuation Of Patriarchy, Ashlyn Des Roches

Communication Studies

This feminist critique looks into the way that gender, specifically females, are portrayed in some of Hollywood's top films involving Artificial Intelligence: Blade Runner, Her, and Ex Machina. These movies work as a perpetuation of patriarchal ideologies while maintaining the objectification and hypersexuality of women as normalized behaviors. Additionally, while some forms of empowerment are conveyed, the features illustrate women merely on a spectrum of extreme behavior; due to Heuristics and Cultivation Theory, these misrepresentations can be associated with women outside the surrealist realm of the depicted artificially intelligent worlds.

The Impact Of Cargo Bikes On The Travel Patterns Of Women, Jana E. Schwartz

Master's Theses

There are a number of issues preventing the rollout of cargo bikes as a transportation mode in the United States. One concern that has been raised is whether cargo bikes can function as a gender equitable transportation solution in the United States, given documented gender gaps in national bike riding statistics and ongoing inequities in childcare in 2-parent heterosexual households. The research is aimed at reviewing the practicality, enjoyment, and outcome of cargo bike use as a gender equitable transportation solution. This research contributes to new knowledge in gender equitable transportation in 2 ways — a) gender-focused analysis of survey …

How-To Understand And Create Hip-Hop Art, Joshua Wolcott

Graphic Communication

Typography is an essential component of Graphic Communication. The purpose of this study was to bridge typography with hip-hop art. To bridge the two disciplines, hip-hop art was presented in the context that it is actually practiced by these artists. The use of a questionnaire and a drawing lesson was intended to bring the subject within its true context. Presenting the art form in its true context enabled participants involved in the study to understand the art form with the perspective that the discipline, like typography, involves the use of lettering. Participants that were interested in drawing were able to …