Social and Behavioral Sciences Commons^™

Barbie As Cultural Compass: Embodiment, Representation, And Resistance Surrounding The World’S Most Iconized Doll, Hannah Tulinski

Sociology Student Scholarship

Since 1959 the Barbie doll has held the status of cultural icon in American society. In the past six decades Barbie has dominated the toy industry as an unmatched competitor among girls’ dolls, generating approximately $1 billion in annual sales. Originally intended by her creator Ruth Handler to “allow girls to project their future self,” Barbie continues to remain a household name, and it has been estimated that each American girl owns an average of eight Barbie dolls (Newman 2013). As a cultural object, Barbie continues to re-enter the “human circuit of discourse” (Griswold 1987) with each changing public appearance, …