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Full-Text Articles in Social and Behavioral Sciences
Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr
Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr
Ratnesh Dwivedi
Advertising is paid communication through a medium in which the sponsor is identified and the message is controlled. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and today’s growing mobile advertising. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and instore PA systems but get paid for reading SMS on our mobile phones .It is the new way of marketing strategy for reaching subscribers. Mobile advertising is the business of encouraging …
The Web As Corpus Versus Traditional Corpora: Their Relative Utility For Linguists And Language Learners, Robert Lew
The Web As Corpus Versus Traditional Corpora: Their Relative Utility For Linguists And Language Learners, Robert Lew
Robert Lew
The paper compares systematically the utility of specially-made text corpora and the textual resources of the World Wide Web for linguists and language learners. Different modes of access are discussed, including via dedicated concordancing software, web-concordancing and the universal search engine.
Journal-Based Self-Studies Of L1 English/L2 Spanish Speakers Learning L3 Kichwa In Ecuador And L3 Guaraní In Paraguay, Carol Severino, Joshua J. Thoms
Journal-Based Self-Studies Of L1 English/L2 Spanish Speakers Learning L3 Kichwa In Ecuador And L3 Guaraní In Paraguay, Carol Severino, Joshua J. Thoms
Joshua J. Thoms
Both Carol and Joshua, speakers of L1 English and L2 Spanish, were recently granted opportunities to learn two of the most common indigenous languages in South America–Kichwa and Guaraní. We lived with Spanish-dominant bilingual families who spoke the target language (L3) we were studying. We both kept learning journals recording our language learning progress. After highlighting the tradition of journal-based studies of language learning, and reviewing the perspectives on interaction in second language acquisition, we first describe the contexts for bilingualism in Ecuador and Paraguay. Second, we present data from our journals to illustrate how each of our language acquisition …
Differences In The Scope Of Obstruent Voicing Assimilation In Learners' English As A Consequence Of Regional Variation In Polish, Robert Lew
Robert Lew
No abstract provided.