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Full-Text Articles in Social and Behavioral Sciences
Involvement And Variety Seeking Among Craft Beer Drinkers Predicts Willingness To Pay For Higher Abv (% Alcohol), Felipe Duarte
Involvement And Variety Seeking Among Craft Beer Drinkers Predicts Willingness To Pay For Higher Abv (% Alcohol), Felipe Duarte
Psychology Department - Independent Student Research Projects
Past research has looked at involvement and variety seeking among craft beer drinkers, however, little research has looked at how these factors predict consumer behaviors, such as choice for low and high alcohol content (ABV) in their craft beer. Participants were 322 workers recruited through Amazon Mechanical Turk who completed survey scales on their involvement and variety seeking for craft beer. Participants also rated their willingness to pay for low (6%) and high (10%) ABV. The results supported the hypothesis that participants would be willing to pay more for high ABV beer. An analysis of multiple regression also showed that …
Consumer Acceptance And Willingness To Pay For Genetically Modified Rice In China: A Double Bounded Dichotomous Choic Contingent Valuation Survey Calibrated By Cheap Talk, Jing Jin
Graduate Theses and Dissertations
Considering population growth, limitations on land and water resources, and contamination to the ecosystem due to agricultural activities, current rice production in China is facing pressure to fulfill national demand. Self-sufficiency of rice has been a long-held political objective of the Chinese government and it is national goal to maintain the equilibrium between the national production and consumption or even achieve a supply surplus in rice. With the developing bio-technology of genetic modification (GM), scientists believe that using genetically modified cultivars may ease the pressure mentioned above. However, both the government and the people are very cautious about large-scale cultivation …