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Social and Behavioral Sciences Commons

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Applied Behavior Analysis

Western Michigan University

Masters Theses

Gateway

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Full-Text Articles in Social and Behavioral Sciences

Use Of A Gateway In-Street Sign Treatment To Increase Yielding To Pedestrians At Crosswalks, Miles K. Bennett Jun 2013

Use Of A Gateway In-Street Sign Treatment To Increase Yielding To Pedestrians At Crosswalks, Miles K. Bennett

Masters Theses

An important goal to reduce the number of collisions between motorists and pedestrians is to increase motorist’s yielding right-of-way to pedestrians in crosswalks. The current study addresses this goal. A Gateway installation of instreet signs (one in-street sign installed between the two travel lanes in each direction and one on both edges of the roadway in each direction) was evaluated on multilane roads. The first experiment compared the efficacy of adding multiple in-street signs used in a gateway configuration with a single sign between the two travel lanes in each direction. The second experiment compared the in-street sign gateway treatment …