Social and Behavioral Sciences Commons^™

Old Minds, New Marketplaces: How Evolved Psychological Mechanisms Trigger Mismatched Food Preferences, Michal Folwarczny, Tobias Otterbring, Valdimar Sigurdsson, Lynn K. L. Tan, Norman P. Li

Research Collection School of Social Sciences

Principally due to unhealthy food choices, almost half of adults worldwide are overweight or obese. Current food retail practices bear some responsibility for such public health issues. We argue that numerous attempts to promote healthy eating have been unsuccessful due to the failure to account for our outdated evolved food selection mechanisms. Building on the evolutionary mismatch hypothesis and contrasting ancestral versus present-day foraging environments, we discuss how marketing activities exploit evolutionarily old food preferences and elicit unhealthy food choices for profit maximization at the expense of public health in terms of food consumption. We conclude by explaining how to …