Social and Behavioral Sciences Commons^™

What Are The Most Powerful Predictors Of Charitable Giving To Victims Of Typhoon Haiyan: Prosocial Traits, Socio-Demographic Variables, Or Eye Cues?, Zoi Manesi, Paul A. M. Van Lange, Niels J. Van Doesum, Thomas V. Pollet

Research Collection School of Social Sciences

Major natural disasters often prompt charities to start rallying for extra donations. However, little is known about which variables predict disaster donations most strongly. Here we focused on donations to victims of typhoon Haiyan in the Philippines (2013). A multifaceted approach combined three potential predictors: (a) prosocial traits (social value orientation and social mindfulness, or SVO and SoMi), (b) socio-demographic variables, and (c) minimal social cues (eye images). Participants (N = 643) completed an online survey in which they decided whether or not to spend time on a fundraising task to support the typhoon victims. Results of this exploratory study …