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Full-Text Articles in Social and Behavioral Sciences
Benetton’S (In)Equality: A Semiotic Reading, Hianly Muljadi, Sonny Angjaya, Joanna Deborah
Benetton’S (In)Equality: A Semiotic Reading, Hianly Muljadi, Sonny Angjaya, Joanna Deborah
Paradigma: Jurnal Kajian Budaya
United Colors of Benetton, or UCB, has been using its advertisements to deliver positive messages and values that the clothing company represents. This article analyzes one of the photographs in Benetton’s campaign for their Spring Summer Collection of 2018. The campaign, which consists of some photographs by Oliviero Toscani, raises the theme of equality of gender and ethnicity. It shows various photographs of both female and male models from different ethnicities. However, it is found that there is one photograph that shows inconsistency with the very value that Benetton wants to convey through their campaign. Based on the semiotic analysis, …
How To Be The Perfect Asian Wife!, Sophia Hill
How To Be The Perfect Asian Wife!, Sophia Hill
Art and Art History Honors Projects
“How to be the Perfect Asian Wife” critiques exploitative power systems that assault female bodies of color in intersectional ways. This work explores strategies of healing and resistance through inserting one’s own narrative of flourishing rather than surviving, while reflecting violent realities. Three large drawings mimic pervasive advertisement language and presentation reflecting the oppressive strategies used to contain women of color. Created with charcoal, watercolor, and ink, these 'advertisements' contrast with an interactive rice bag filled with comics of my everyday experiences. These documentations compel viewers to reflect on their own participation in systems of power.
Snitz And Knepp Recipe Advertisement, Longenecker Food Market
Snitz And Knepp Recipe Advertisement, Longenecker Food Market
Alfred L. Shoemaker Folk Cultural Documents
A typed copy of a recipe for Snitz and Knepp that was sent to Alfred L. Shoemaker in 1955. Within, the steps to make the Pennsylvania Dutch delicacy is provided on one side of the advertisement from Longenecker's Food Market. The other side lists prices for items such as lottwarrick (apple butter), schmirkase (cottage cheese), and ponhaus (scrapple).
Pennsylvania-Dutch Egg Noodles Advertisement, October 3, 1954, Unknown
Pennsylvania-Dutch Egg Noodles Advertisement, October 3, 1954, Unknown
Alfred L. Shoemaker Folk Cultural Documents
A colored print advertisement for Pennsylvania-Dutch brand egg noodles featured in the October 3, 1954 issue of the Philadelphia Inquirer magazine. The advertisement features the slogan, "It's the Golden Touch of the Pennsylvania-Dutch".
Letter From Donald T. Knauss To The Pennsylvania Dutch Folklore Center, February 17, 1954, Donald T. Knauss
Letter From Donald T. Knauss To The Pennsylvania Dutch Folklore Center, February 17, 1954, Donald T. Knauss
Alfred L. Shoemaker Folk Cultural Documents
A typed letter from Donald T. Knauss addressed to the Pennsylvania Dutch Folklore Center at Franklin and Marshall College, dated February 17, 1954. Within, Knauss states that at the direction of Ben A. Herman, Knauss is enclosing material to be printed in a Pennsylvania Dutch book.
Dutch Haven Mail Order Flyer, Dutch Haven
Dutch Haven Mail Order Flyer, Dutch Haven
Alfred L. Shoemaker Folk Cultural Documents
A printed mail order flyer for Dutch Haven in Soudersburg, Pennsylvania dated 1954. The flyer features advertisements for shoofly pies and other Amish goods such as dolls, puzzles, aprons, toleware plaques and tea towels. It also contains a map of the "heart of Amish country" in Lancaster County and prints a description of Amish and Mennonite traditions.
Mr. Beiler Wanted A Wife And Folk Tale Medicine, Alfred L. Shoemaker
Mr. Beiler Wanted A Wife And Folk Tale Medicine, Alfred L. Shoemaker
Alfred L. Shoemaker Folk Cultural Documents
A typed copy of two folktales entitled, "Mr. Beiler Wanted a Wife", and, "Folk Tale Medicine", dating from circa 1950. One tale describes the case of Mr. Beiler who wished to find a wife through a matrimonial advertisement but needed a photograph of himself to send in the mail. The second tale describes how a young woman was cured of her pneumonia-induced fever via salted mackerel.