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Becoming The Corporate Native...Virtually: An Ethnography And Corporate Culture Assessment Of A Virtual Organization, Jennifer Laurel Avery

USF Tampa Graduate Theses and Dissertations

This dissertation presents an investigation of a rarely studied business entity in the cross disciplinary literature on organizational culture, a completely virtually organized firm. Subscribing to a conviction that any culture can only be understood through an approach that uncovers the lived experiences of its members, I employ the traditional anthropological method of participant observation as my foundational data gathering technique. In an effort to help engage anthropology with the cross disciplinary organizational culture literature generally, I also use two well-known methods of corporate culture assessment from the management sciences. I provide a number of recommendations to the sponsors of …