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USF Tampa Graduate Theses and Dissertations

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Full-Text Articles in Social and Behavioral Sciences

A Mother's Love: A Narrative Analysis Of Food Advertisements In An African American Targeted Women's Magazine, Janine Danielle Beahm Jul 2012

A Mother's Love: A Narrative Analysis Of Food Advertisements In An African American Targeted Women's Magazine, Janine Danielle Beahm

USF Tampa Graduate Theses and Dissertations

This thesis examines how food advertisers contributed to the cultural identity of the "good mother" in the 1990s and 2000s. It expands on previous research that investigated traditional gender ideologies in food advertisements by narrowing in on the specific stories presented to African American women. It highlights a time when advertisers were responding to the demands of African American activists to recognize the African American consumer, and depict African American characters in a positive light. A narrative method of inquiry is utilized to deconstruct the stories in 117 food advertisements running in Essence magazine (an African American targeted women's magazine) …


An Evaluation Of The Implementation Of "The Happiest Toddler On The Block" Parenting Strategies By Young Mothers, Amye Elizabeth Bock Jun 2012

An Evaluation Of The Implementation Of "The Happiest Toddler On The Block" Parenting Strategies By Young Mothers, Amye Elizabeth Bock

USF Tampa Graduate Theses and Dissertations

Young parents and their children are considered a high-risk population as they are more likely to lack social support networks, have limited access to opportunities to enhance parenting skills, and are often financially dependent. Young children whose mothers have poor parenting skills are more likely to have persistent problem behavior. Three young mothers living in a transitional housing facility participated in this study. The purpose of this study was to determine if these mothers could implement parenting strategies that are a part of a commercially available parenting book and DVD. This study found that: (1) mothers were able to correctly …


Inside Nfl Marriages: A Seven Year Ethnographic Study Of Love And Marriage In Professional Football, Rachel Anne Binns Terrill Dec 2011

Inside Nfl Marriages: A Seven Year Ethnographic Study Of Love And Marriage In Professional Football, Rachel Anne Binns Terrill

USF Tampa Graduate Theses and Dissertations

When women marry NFL players and subsequently become NFL wives, they are thrust out of the lives they have known and into a form of secondary socialization among other NFL wives. In this dissertation, I use ethnography and narrative inquiry, the first- person narratives of four NFL wives, interactive interviews with dozens of NFL wives, friendship as method, and my personal autoethnographic experiences to describe the social interactions between NFL wives, the themes of their marriages, and the trajectories of their identity formation and transformation of NFL wives during their time in the league.

I also use autoethnography and writing …