Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 4 of 4
Full-Text Articles in Social and Behavioral Sciences
Incivility In 2022 Senatorial Elections, Mark Meyer
Incivility In 2022 Senatorial Elections, Mark Meyer
Theses/Capstones/Creative Projects
This honors capstone project will examine the effect of social media, specifically Twitter, on U.S. senate elections in 2022. It will track the tweets of personal and official campaign Twitter accounts from the end of the primary until election night in two “Toss Up” or highly contested seats in the 2022 senate elections. This project will examine the winner of the Republican and Democrat primaries only. All the tweets from the timeframe will be tracked and categorized by intention or use of the tweet. These categories will break down the tweet into what it was meant to do be it …
The New Teacher Of Ideas: A Study On Social Media, Political Influencers, And Generation Z, Brenley Rinaudo
The New Teacher Of Ideas: A Study On Social Media, Political Influencers, And Generation Z, Brenley Rinaudo
Honors Theses
The current study focuses on members of Generation Z and where they learn about politics and receive political news. Different than previous generations, Generation Z receives news on social media more than on traditional media platforms (Murmuration, 2023). Politicians must quickly begin to understand how to engage and connect with the next generation of voters on these social media platforms. For these reasons, this study surveyed members of Generation Z at The University of Mississippi. Current University of Mississippi students are members of Generation Z and reflect common trends among this Generation, such as constant usage of social media. This …
The New Media Frontier: How Social Media Affects Partisan Attachments, Candidate Evaluations, And Political Emotions, Justin Allen Rose
The New Media Frontier: How Social Media Affects Partisan Attachments, Candidate Evaluations, And Political Emotions, Justin Allen Rose
Doctoral Dissertations
This dissertation seeks to further our understanding of individual social media use on polarization, evaluation of political candidates, and political emotions. Three separate articles are utilized to illuminate the effects of individual social media use. The first article pushes forward a theory which argues that social media is uniquely positioned to affect partisan feelings due to its propensity to lead individuals into echo chambers—online places that reinforce their existing opinions and attitudes. The second argues that social media plays into the hyper-partisan nature of the American political landscape, and by way, putting forward an atmosphere which will lead individuals to …
Examining If A Candidate’S Presence On Facebook And Twitter Creates Favorable Public Opinion And Is A Predictor Of Vote Share In City Council Elections, Pranaav Jadhav
Masters Theses
Although a considerable amount of research has proved that the use of social media by candidates fighting national elections has resulted in success, like the Obama campaign of 2008 (Hughes et al., 2010) and the Trump campaign of 2016 (Williams et al., 2018) it is still unclear whether the use of social media by candidates has any impact on local city council elections in the U.S. Focusing on the 2021 Knoxville City Council election, this study investigates whether candidates that had a social media presence, posted on social media more frequently than their opponent in the four weeks before Election …