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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Exploring Demagoguery And Political Rhetoric’S Impact Through Social Media, Avery Palsma
Exploring Demagoguery And Political Rhetoric’S Impact Through Social Media, Avery Palsma
Honors Thesis
Demagoguery refers to political rhetoric and activity that seeks support by appealing to the desires and prejudices of ordinary people. Demagogues are political leaders, such as Donald Trump and Adolf Hitler, who gain power by using a destructive approach to popular discourse. They influence culture by perpetuating and influencing ideologies, allowing them to take advantage of and fuel a dominating culture. Demagogues are present in today’s culture as the political divide becomes greater. This study aims to explain why demagogues are so influential and how social media might be contributing to their growth. In order to do this, three communication …
Every Data Point Counts: Political Elections In The Age Of Digital Analytics, Julian Kehle, Samir Naimi
Every Data Point Counts: Political Elections In The Age Of Digital Analytics, Julian Kehle, Samir Naimi
Honors Thesis
Synthesizing the investigative research and cautionary messages from experts in the fields of technology, political science, and behavioral science, this project explores the ways in which digital analytics has begun to influence the American political arena. Historically, political parties have constructed systems to target voters and win elections. However, rapid changes in the field of technology (such as big data, artificial intelligence, and the prevalence of social media) threaten to undermine the integrity of elections themselves. Future political campaigns will utilize profiling to micro-target individuals in order to manipulate and persuade them with hyper-personalized political content. Most dangerously, the average …