Social and Behavioral Sciences Commons^™

Presidential Job Approval Rating Analysis Through Social Media, Subramanian Venkataraman, Subramanian Venkataraman

Dissertations and Theses

The aim of this study is to identify patterns in President Trump’s approval in the

Twitter universe through Social Media and Sentiment Analysis, and compare

against scientific polling to get meaningful insights on the limitations of Social

Media Analytics. For the purposes for this exercise, results from scientific polling

will be considered the true measure of approval, and will be used as control. In

order to perform sentiment analysis, we have used supervisory learning using

Naive Bayes Classifier algorithm which produced 0.862667 accuracy levels.

Influence Of The Presidential Inaugural Address On Audience Perceptions Of Candidate Image And The State Of The Nation, Kyle Alexander Rush

Dissertations and Theses

This study asks whether and how the presidential inaugural address influences American audiences. The current study explores how the 2017 Presidential Inaugural Address of Donald Trump influences audiences. Two areas were studied: Candidate image and the state of the nation. I hypothesized that participants who watched the address would have different attitudes regarding candidate image and the state of the nation compared to non-viewers. I also hypothesized that viewers of the address who voted for Donald Trump would respond differently to candidate image and the state of the nation when compared with those who did not vote for Trump.

With …