Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Social and Behavioral Sciences
Political Public Relations Agenda-Building: A Content Analysis Of The Us 2016 Presidential Campaign Speeches, Tweets And News Stories, Emmanuel Nwachukwu
Political Public Relations Agenda-Building: A Content Analysis Of The Us 2016 Presidential Campaign Speeches, Tweets And News Stories, Emmanuel Nwachukwu
Dissertations
This study investigated the role of political agenda building of political speech and tweet in the 2016 US presidential elections and the relationships between the campaign messages and the news cycle during the election campaign period. It also used functional theory of political campaign discourse to evaluate the speech and tweets of the presidential candidates. The study utilized content analysis and analyzed 5303 units of speech, tweets, TV (CNN, FOX and NBC news) clips and news stories from New York Times and Washington Post to derive its conclusions.
The result of the study showed how tweets shaped the media agenda …