Social and Behavioral Sciences Commons^™

Donald Trump V. The Electorate: A Twitter Feud For The Ages, Natalie Gould

CMC Senior Theses

This thesis began as an exploration into Donald Trump’s Twitter use in the final year of his presidency, starting with his first (and at the time, only) impeachment and ending with the November 2020 election. As an incumbent running for re-election, Donald Trump broke from precedent by opting out of the traditional messaging strategy of expanding his base and promoting unity and instead focused on energizing his existing supporters. Throughout his campaign and presidency, his Trumpian-style of rhetoric which perpetuated an “us versus them” mentality resulted in threats and real violence by his supporters.

The role of social media has …