Social and Behavioral Sciences Commons^™

Political Scandal And Party Identification, Michael Sekich

Honors Theses

How do voters react to political scandal, especially when a like-minded partisan is involved? We look to answer that question by utilizing the concept of self-monitoring. Before collecting the data, expectations were that high self-monitors would identify as an independent when exposed to the partisan political scandal. But, when presented with a non-partisan political scandal, high self-monitors would feel more comfortable identifying as their own partisanship. This study offers mixed results. We found that high self-monitors had the only meaningful differences, and low self-monitors did not display significant differences across the versions. The Republican scandal yielded the most meaningful response, …