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Social and Behavioral Sciences Commons

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Full-Text Articles in Social and Behavioral Sciences

Examining If A Candidate’S Presence On Facebook And Twitter Creates Favorable Public Opinion And Is A Predictor Of Vote Share In City Council Elections, Pranaav Jadhav May 2023

Examining If A Candidate’S Presence On Facebook And Twitter Creates Favorable Public Opinion And Is A Predictor Of Vote Share In City Council Elections, Pranaav Jadhav

Masters Theses

Although a considerable amount of research has proved that the use of social media by candidates fighting national elections has resulted in success, like the Obama campaign of 2008 (Hughes et al., 2010) and the Trump campaign of 2016 (Williams et al., 2018) it is still unclear whether the use of social media by candidates has any impact on local city council elections in the U.S. Focusing on the 2021 Knoxville City Council election, this study investigates whether candidates that had a social media presence, posted on social media more frequently than their opponent in the four weeks before Election …


Political Attitudes And Behavior In A Pandemic: Factors Affecting Compliance With Covid-19 Policies, Christopher Palmer Dec 2021

Political Attitudes And Behavior In A Pandemic: Factors Affecting Compliance With Covid-19 Policies, Christopher Palmer

Masters Theses

The ongoing COVID-19 public health crisis provides a unique opportunity to examine the role that public opinion plays in policy efficacy. More specifically, what factors contribute to different policy outcomes within the population? Governments and institutions at all levels have sought to incentivize compliance behavior utilizing different approaches. Statistical models were used to examine the relationship between attitudes and behaviors within the United States in this context. Trust is the primary focus in this paper because of its role in a public health crisis with consideration for rules and norms of social interaction. The analysis herein shows that social trust …