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Talking To Millennials: Policy Rhetoric And Rhetorical Narratives In The 2008 Presidential Campaign, Donna Hoffman, Alison Howard
Talking To Millennials: Policy Rhetoric And Rhetorical Narratives In The 2008 Presidential Campaign, Donna Hoffman, Alison Howard
Alison Dana Howard
The 2008 U.S. election was arguably the most important election of our lifetime: the first African American president was elected to office; the candidacy of Sarah Palin marked only the second time that a major party ticket included a female; and the electoral performance of young citizens - digital natives, greatly attracted by digital media - signaled the highest turnout in a long time.Taking all these issues into consideration, this book offers a landmark examination of the 2008 election from a global perspective, with emphasis on the wide range of digital media utilized by the campaigners and how campaign communication …