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Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Keyword
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- 4.02 Communications in industry (3)
- 4.07 Marketing, advertising (3)
- 4.12 Risk and crisis communication (3)
- Extension (3)
- 4.05 Public relations (2)
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- 4.08 Social marketing, educational/public information campaigns (2)
- Agricultural Economics (2)
- Emergency food (2)
- Smallholder (2)
- Visual Attention Allocation (2)
- 3.01 Document design/layout (1)
- 3.09 Effective writing (various writing forms) (1)
- 4.00 MEDIA RELATIONS, MARKETING, LEADERSHIP AND MANAGEMENT (1)
- 4.03 Communications management (1)
- 4.04 Media relations (working with news media) (1)
- 4.10 Message development/testing (1)
- 7.07 Consumer/audience response and analysis (1)
- Adult education (1)
- Advertorials (1)
- Affect (1)
- Agricultural Sectors (1)
- Agricultural and environmental science research (1)
- Agricultural communications (1)
- Agriculture information (1)
- Agro-ecology (1)
- Beef (1)
- Black growers (1)
- Blue Bell (1)
- COVID-19 (1)
- Case Study (1)
- Publication
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Articles 1 - 19 of 19
Full-Text Articles in Social and Behavioral Sciences
Where Do Smallholder Farmers Get Their Information? An Exploration Of The Sources Of Agricultural Information In Northwest Cambodia., Presley Nickens, David Ader, Jean Pierre Enriquez, Ricky Bates, Tom Gill, Sovanneary Huot, Lyda Hok, Srean Pao
Where Do Smallholder Farmers Get Their Information? An Exploration Of The Sources Of Agricultural Information In Northwest Cambodia., Presley Nickens, David Ader, Jean Pierre Enriquez, Ricky Bates, Tom Gill, Sovanneary Huot, Lyda Hok, Srean Pao
Journal of International Agricultural and Extension Education
A significant emphasis on scaling up food security efforts is needed to achieve Sustainable Development Goal 2 (Zero Hunger) by 2030. Scaling up sustainable intensification efforts for Cambodian smallholder farmers is key since they face greater exposure to the uncertainties of climate change, globalizing markets, and rural-to-urban migration. One way to increase the effectiveness of efforts and the scaling up of sustainable intensification technologies is through improving access to information about production and marketing technologies. This study aimed to identify sources of information about sustainable technologies available to smallholders and barriers that may be preventing adoption. Information was gathered from …
The Steaks Are High: Covid-19’S Impact On Direct-To-Consumer Marketing In The Oklahoma Beef Industry, Linnea Langusch, Dwayne Cartmell, Quisto Settle
The Steaks Are High: Covid-19’S Impact On Direct-To-Consumer Marketing In The Oklahoma Beef Industry, Linnea Langusch, Dwayne Cartmell, Quisto Settle
Journal of Applied Communications
The COVID-19 pandemic encouraged some beef producers to market their products directly to consumers. For many consumers the idea of buying beef products from local sources is appealing. Relationship management theory framed this study, as beef producers used relationship building as a path to product promotion. This study explored Oklahoma beef producers’ perceptions of changes that have occurred in direct-to-consumer marketing and consumer communications in the beef industry during the COVID-19 pandemic using semi-structured interviews. This study consisted of 16 participants found via snowball sampling. Participants were Oklahoma cattle ranchers over 18 years old who used one or more channels …
Assessing Colonization’S Historic And Enduring Impact On Native American Food Culture From An Adult Education Perspective, Angela Kissel
Assessing Colonization’S Historic And Enduring Impact On Native American Food Culture From An Adult Education Perspective, Angela Kissel
Adult Education Research Conference
The purpose of this Research Roundtable is to connect pre- and post-colonization adult education discourse to the historic and continued preservation of Native American food culture.
Three Mini-Ethnographic Case Studies On Covid: Impacts On Greek Agricultural Sectors, Kim E. Dooley, Evangelos Vergos, Kyriaki Zinoviadou, Konstantinos Rotsios
Three Mini-Ethnographic Case Studies On Covid: Impacts On Greek Agricultural Sectors, Kim E. Dooley, Evangelos Vergos, Kyriaki Zinoviadou, Konstantinos Rotsios
Journal of International Agricultural and Extension Education
COVID was politically polarizing, had global and public health impacts, and created havoc in supply chains. Social dilemmas caused by the pandemic were difficult, but also created opportunities to be resilient and innovative in agricultural extension education. This mini-ethnographic case study examined three Greek agricultural sectors from the perspectives of experts in extension and higher education. Data included semi-structured interviews, review of technical reports, and photographs in developing each case study. From the cross-case analysis, there were four emerging themes: environmental, economic, and social impacts and the innovative solutions used to address these concerns. What we have learned, and where …
Rooting Embodied Wisdom For Black Futures, Orlando Zane Hunter Jr., Ricarrdo Valentine, Mary Rodriguez
Rooting Embodied Wisdom For Black Futures, Orlando Zane Hunter Jr., Ricarrdo Valentine, Mary Rodriguez
Urban Food Systems Symposium
Over the last 10 years, there has been a resurgence in urban agriculture in an effort for Black communities to reclaim autonomy over food sources and diets and a way to empower them to engage once again in the agricultural industry. This reconnecting builds collective agency and community resilience (CACR) (White, 2019). The benefits of urban agriculture within Black communities bring spiritual, mental, and physical wellness to the forefront, empowering upward mobility and encouraging an autonomous revenue structure. This research looks to the pioneers of the community supported agriculture (CSA) movement as a rooted framework for self- sufficiency, communal resilience, …
Building Self-Reliance: A Framework To Evaluate Smallholder Coffee Farmers’ Pursuit Of Commercialization, Colby J. Silvert, John Diaz, Laura A. Warner, T. Grady Roberts, Raul Injoque
Building Self-Reliance: A Framework To Evaluate Smallholder Coffee Farmers’ Pursuit Of Commercialization, Colby J. Silvert, John Diaz, Laura A. Warner, T. Grady Roberts, Raul Injoque
Journal of International Agricultural and Extension Education
This study examines the application of a self-reliance framework for practitioners and evaluators to better understand the capacities and intrinsic factors impacting smallholder coffee farmers’ commercialization behaviors. We surveyed 40 smallholder coffee producers in Peru using a quantitative instrument. Data were analyzed to determine if statistical relationships exist between farmers’ self-reliance (measured via knowledge and skills, attitudes, and aspirations) and their commercialization behaviors. Findings indicate the self-reliance framework effectively illustrates relationships between farmers’ aspirations, knowledge and skills and their commercialization behaviors, while future, additional studies are needed to better measure and understand the role of commercialization-related attitudes. Practitioners can leverage …
Whose Journey To Self-Reliance? Participation In The Journey To Self-Reliance And The Land-Grant Imaginary, Lia R. Kelinsky-Jones, Kim L. Niewolny
Whose Journey To Self-Reliance? Participation In The Journey To Self-Reliance And The Land-Grant Imaginary, Lia R. Kelinsky-Jones, Kim L. Niewolny
Journal of International Agricultural and Extension Education
Land-grant university and civil society development actors have long partnered with local and global communities to eliminate food insecurity. Despite the common aim of addressing food insecurity as a wicked problem, their approaches and designs differ in scope and scale. Similarly, levels of local stakeholder participation in agricultural development historically vary reflecting the complexity in relinquishing hierarchal decision-making power. In this pilot study, we investigated how participation is framed within the United States Agency for International Development’s (USAID) policy, “The Journey to Self-Reliance”. Subsequently, we sought to understand the implications of this framing on land-grant universities’ agricultural development aims in …
Examining Interdisciplinary Research Collaborations To Inform Agricultural And Environmental Science Communication: A Meta-Synthesis Approach, Kristin E. Gibson, Allison R. Fortner, Alexa J. Lamm, Madison C. Wilson, Allen J. Moore
Examining Interdisciplinary Research Collaborations To Inform Agricultural And Environmental Science Communication: A Meta-Synthesis Approach, Kristin E. Gibson, Allison R. Fortner, Alexa J. Lamm, Madison C. Wilson, Allen J. Moore
Journal of Applied Communications
Agriculturalists and environmentalists must navigate complex challenges as the global population continues to increase and environmental resources are depleted. Colleges of agricultural and environmental sciences are tasked with addressing the nexus between environmental and agricultural challenges through research, education, and communication. However, the amount of research being conducted with both agriculture and the environment considered is largely unknown and, as a result, their corresponding communication messages may not provide coherent messages from the college. Therefore, the purpose of this study was to identify if research within a college of agricultural and environmental sciences takes a holistic approach so that communication …
Perceptions Of Social Media Use Among U.S. Women Farmers, Kerry Daigle, Sarah Noel Heiss
Perceptions Of Social Media Use Among U.S. Women Farmers, Kerry Daigle, Sarah Noel Heiss
Journal of Applied Communications
Communication networks and knowledge sharing are important for the persistence of small farms that operate outside of industrial agriculture. In past years, internet platforms have been promoted as a tool for farm businesses to connect with customers and other farmers. Social media in particular has gained attention as a user friendly and accessible tool for small business viability. Drawing on Uses and Gratifications Theory, this study uses examines interviews with women farmers' in the United States to explore how they view the role of social media for their agricultural practice. Results demonstrate that women farmers report using social media to …
Let’S Focus In: A Guide To Eye Tracking Technology In Agricultural Communications Research, Caitlin Anne Stanton, Laura Morgan Fischer
Let’S Focus In: A Guide To Eye Tracking Technology In Agricultural Communications Research, Caitlin Anne Stanton, Laura Morgan Fischer
Journal of Applied Communications
Communicating with the public about the agricultural industry often presents challenges in learning how to convey messages that are deemed as salient to various types of people. Media is understood through complex cognitive processes that result in varying attitudes throughout interaction with a stimulus, thus requiring methods that go beyond traditional self-report measures. The majority of agricultural communication research has encompassed quantitative and qualitative research, which often does not account for changes throughout media consumption. Eye tracking is an underutilized resource in agricultural communication that can be used to yield further insight into areas of interest that elicit visual attention …
Creating Relevancy In Agricultural Science Information: Examining The Impact Of Motivational Salience, Involvement And Pre-Existing Attitudes On Visual Attention To Scientific Information, Laura Morgan Fischer, Courtney Meyers, R. Glenn Cummins, Courtney Gibson, Mathew Baker
Creating Relevancy In Agricultural Science Information: Examining The Impact Of Motivational Salience, Involvement And Pre-Existing Attitudes On Visual Attention To Scientific Information, Laura Morgan Fischer, Courtney Meyers, R. Glenn Cummins, Courtney Gibson, Mathew Baker
Journal of Applied Communications
Agricultural communications literature has indicated scientists are struggling to make information salient to consumers. Prior studies have examined the efficacy of message frames and types of appeals that increase visual attention and information processing among general consumers. Research suggests that value-oriented frames may connect with consumers through increased personal involvement and motivational salience. To evaluate the effects of competing message frames on visual attention, an eye-tracking experiment was conducted to understand the interaction between pre-existing attitudes and issue involvement on participants’ attention to messages about genetic modification and antibiotic use in livestock. For products that are low in issue involvement …
An Investigation Of Agricultural Crisis Communications Via Social Media, Courtney Gibson, Erica Irlbeck, Courtney Meyers, Cindy Akers, Peggy Price
An Investigation Of Agricultural Crisis Communications Via Social Media, Courtney Gibson, Erica Irlbeck, Courtney Meyers, Cindy Akers, Peggy Price
Journal of Applied Communications
How an agricultural organization handles the way the media reports a crisis can have an impact on the public’s perceptions of the organization, and sometimes the industry as a whole. The popularity of social media outlets as a venue for disseminating and gathering information and news makes the use of social media surrounding agricultural crises an important topic to investigate (Glynn, Huge, & Hoffman 2012; Hermida, 2010). A qualitative case study was conducted to investigate the use of social media tools during an agricultural crisis. The participants – communications directors, social media managers, and individuals with a close connection to …
A Comparative Content Analysis Of News Stories And Press Releases During The 2015 Blue Bell Ice Cream Recall, Brandyl Brooks Calley, Courtney Meyers, Courtney Gibson, Erica Irlbeck
A Comparative Content Analysis Of News Stories And Press Releases During The 2015 Blue Bell Ice Cream Recall, Brandyl Brooks Calley, Courtney Meyers, Courtney Gibson, Erica Irlbeck
Journal of Applied Communications
In 2015, Blue Bell Creameries had its first recall in the company’s history. Blue Bell issued a voluntary recall of all of its ice cream products after Listeria was detected and was linked to 10 illnesses that resulted in three deaths. With the theoretical framework of framing and Situational Crisis Communication Theory, the purpose of this study was to explore how this recall was presented in company press releases and news media coverage to determine what crisis communication strategies Blue Bell implemented and how the media presented that information. This study was a content analysis of 23 press releases from …
State Level Revenue Analysis Of The Market Facilitation Program, Anil Giri, Sankalp Sharma, Kyle Lovercamp, Iuliia Tetteh, Dhruba Dhakal, Rudra Baral
State Level Revenue Analysis Of The Market Facilitation Program, Anil Giri, Sankalp Sharma, Kyle Lovercamp, Iuliia Tetteh, Dhruba Dhakal, Rudra Baral
Online Journal of Rural Research & Policy
To compensate the US producers affected by the “trade war” with China, the United States Department of Agriculture (USDA) offered direct payments to producers using 2018 production levels under the Market Facilitation Program (MFP). Results of the revenue efficiency analysis of the MFP payments show the average producers in 12 out of 14 major corn and soybean producing states were compensated such that their 2018 per acre revenue was more than their 2017 per acre revenue. Conversely, an average producer in those states that experienced drought was under-compensated, as their total per acre revenue after the MFP payment was less …
How Have Retail Sales Patterns Changed Across Rural America? A Case Study Of Nebraska, Anil Giri, Bruce Johnson
How Have Retail Sales Patterns Changed Across Rural America? A Case Study Of Nebraska, Anil Giri, Bruce Johnson
Online Journal of Rural Research & Policy
Retailing is an important sector of any economy at all geographic levels. Majority of the times, metropolitan areas serve as retail centers for larger geographic areas as the volume of retail activity generated is certainly an important metric to those places. In this paper, using Nebraska as a case study, we analyze the retailing patterns across the state at different geographical scales. For the analysis, we use Pull Factor (PF) as the primary unit of measurement of retail strength. PF measures the relative market share of retailing by a specific geographic area over a specific time period. Results show that …
An Econometric Analysis Of The Nebraska Livestock Friendly County Program, Brian Mills, Azzeddine Azzam, Kathleen Brooks, David Aiken
An Econometric Analysis Of The Nebraska Livestock Friendly County Program, Brian Mills, Azzeddine Azzam, Kathleen Brooks, David Aiken
Online Journal of Rural Research & Policy
This article examines whether the Nebraska Livestock Friendly County Program (LFCP) has resulted in cattle and hog expansion in the state as intended. The analysis draws on the theory of long-run competitive equilibrium to specify econometric models that identify the determinants of cattle and hog farm numbers. Using county level census data, the econometric models were estimated with heteroscedasticity-consistent standard errors and corrected for multicollinearity using the variance inflation factor procedure. Results show an effect of LFCP on both cattle and hog expansion.
Farm To Fork Or Farm To Landfill?, Barbara L. Goode
Farm To Fork Or Farm To Landfill?, Barbara L. Goode
Center for Engagement and Community Development
K-State Pollution Prevention Institute (PPI) is addressing food system issues. Promoting local food means preventing excess travel, while also reducing fuel and energy needs. PPI facilitated a Salina-area food system assessment where stakeholders identified the need for local food aggregation and more opportunities for distribution. PPI also worked with rural Kansas institutions and Wichita Dillons stores to reduce food waste using U.S. Environmental Protection Agency’s food recovery tools. Summer interns helped grocers identify various opportunities for source reduction and food diversion. For example, instead of going to the landfill, surplus food went to hungry populations.
Harvesters - The Community Food Network, Jessica Kejr
Harvesters - The Community Food Network, Jessica Kejr
Center for Engagement and Community Development
Harvesters—The Community Food Network is a regional food bank and a certified member of Feeding America. Serving a 26-county area of northwestern Missouri and northeastern Kansas, Harvesters provides food and related household products to more than 620 not-for-profit agencies including emergency food pantries, community kitchens, shelters and others. Learn about food insecurity in Manhattan and Riley County, and how Harvesters collaborates with local partners through innovative models in effort to fulfill its mission to feed hungry people today and work to end hunger tomorrow.
The Flint Hills Breadbasket, Marybeth Keiffer
The Flint Hills Breadbasket, Marybeth Keiffer
Center for Engagement and Community Development
Describes campus and community collaboration to provide emergency food supplies in Manhattan Kansas.