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Social and Behavioral Sciences Commons

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Agribusiness

Singapore Management University

Innovation

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Pinduoduo: Empowering Farmers With An E-Commerce Platform, Hao Liang, Sin Mei Cheah Nov 2020

Pinduoduo: Empowering Farmers With An E-Commerce Platform, Hao Liang, Sin Mei Cheah

Research Collection Lee Kong Chian School Of Business

A case study on how Pinduoduo's dedicated portal has helped farmers during the Covid-19 outbreak.