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Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Keyword
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- 2.04 Nonformal/extension education and outreach (using technology) (3)
- Extension (3)
- 1.04 Nonformal/extension education and outreach (1)
- 2.05 Instructional design (1)
- 3.03 Video (1)
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- 3.05 Broadcast (1)
- 3.08 Multimedia (1)
- 4.00 MEDIA RELATIONS, MARKETING, LEADERSHIP AND MANAGEMENT (1)
- 4.02 Communications in industry (1)
- 4.10 Message development/testing (1)
- 4.11 Issues management (1)
- 5.05 Medium-specific journalism (print, broadcast, online) (1)
- 7.02 Empirical-analytic methods (1)
- 7.06 Program evaluation (1)
- 7.07 Consumer/audience response and analysis (1)
- Agricultural Communication (1)
- Agricultural science (1)
- Attitude change (1)
- Audience segmentation (1)
- Broadcasting (1)
- Cattle (1)
- Climate change (1)
- Communication channel preference (1)
- Content Analysis (1)
- Descriptive (1)
- Engagement (1)
- Exhibits (1)
- Extension Television (1)
- Informal learning (1)
- Opinion leader (1)
Articles 1 - 6 of 6
Full-Text Articles in Social and Behavioral Sciences
What’S Trust Got To Do With It? Exploring Agricultural Science Podcast Producers’, Guests’, And Listeners’ Perceptions And Levels Of Trust In Science, Jacqueline Aenlle, Jamie Loizzo, J.C. Bunch, Lisa K. Lundy, Kevin M. Folta
What’S Trust Got To Do With It? Exploring Agricultural Science Podcast Producers’, Guests’, And Listeners’ Perceptions And Levels Of Trust In Science, Jacqueline Aenlle, Jamie Loizzo, J.C. Bunch, Lisa K. Lundy, Kevin M. Folta
Journal of Applied Communications
Little research to this point has examined food, agricultural, natural resource, and human science (FANRHS) podcast creation, the trustworthiness of the information presented, and the credibility of the individuals speaking on the podcast. The purpose of this study was to explore the level of trust in science of FANRHS podcast producers, guests, and listeners. The study followed an explanatory sequential mixed-method design beginning with an online survey instrument to measure trust in science and later, semi-structured interviews to further explore participants’ perceptions of trust and trust in science. Results showed participants had moderate to moderately high levels of trust in …
Talking Plants: Examining The Role Of Podcasts In Communicating Plant Pathology Knowledge, Melissa Lim, Rebecca Swenson
Talking Plants: Examining The Role Of Podcasts In Communicating Plant Pathology Knowledge, Melissa Lim, Rebecca Swenson
Journal of Applied Communications
Extension programs must constantly evaluate communication plans and platforms to determine if they are worth the investment of time, money, and resources. Podcasts are growing in popularity as a communication platform for education and entertainment. With the VARK model of learning styles and core plant pathology concepts as a guide, researchers evaluated the prevalence and type of plant pathology information in podcasts to better understand how podcasts could benefit Extension plant pathology programs. Using keywords related to plant pathology, researchers searched popular mobile podcast listening applications and evaluated relevant podcast episodes using content analysis methods. Results indicated few podcast shows …
See You On Tv: A Phenomenology Of Careers On Extension Television In Oklahoma, Austin R. Moore, Erica Irlbeck
See You On Tv: A Phenomenology Of Careers On Extension Television In Oklahoma, Austin R. Moore, Erica Irlbeck
Journal of Applied Communications
Extension specialists are under increasing pressure to interact with audiences through emerging digital media including video. In an effort to understand how such interactions affect the careers of engaged specialists, this study seeks to explore the career effects on Extension subject-matter specialists that resulted from long-term, regular participation in an Extension television effort. Using Cultivation theory and source credibility as a lens, a qualitative phenomenology was conducted by interviewing individuals who have contributed to one such program on a weekly or bi-weekly program for multiple decades. Participants reported improved career effectiveness via increased credibility in face to face communications as …
Communication Channel Preferences: A Descriptive Audience Segmentation Evaluation, Kevan W. Lamm, Abigail Borron, Jessica Holt, Alexa J. Lamm
Communication Channel Preferences: A Descriptive Audience Segmentation Evaluation, Kevan W. Lamm, Abigail Borron, Jessica Holt, Alexa J. Lamm
Journal of Applied Communications
For over 70 years the use of opinion leaders in a two-step communication process has been employed and validated. However, despite the accepted importance of communicating with opinion leaders as a means to cascade information to opinion leaders’ networks of influence there have been few empirical studies specifically examining agricultural and natural resource opinion leader communication channel preferences, particularly from an audience segmentation perspective. The results reported in the study capitalize on previous research data examined from a unique perspective. Specifically, communication channel preferences were analyzed according to opinion leader self-reported demographic categories serving as audience segments. Associations between sex, …
Informal Science Engagement Via Extension Exhibits: A Pilot Evaluation Of Adult State Fairgoers’ Experiences, Attitudes, And Learning At Raising Nebraska, Jamie Loizzo, Nathan W. Conner, Karen J. Cannon Ph.D., Elizabeth Janning, Jeffrey Rollins
Informal Science Engagement Via Extension Exhibits: A Pilot Evaluation Of Adult State Fairgoers’ Experiences, Attitudes, And Learning At Raising Nebraska, Jamie Loizzo, Nathan W. Conner, Karen J. Cannon Ph.D., Elizabeth Janning, Jeffrey Rollins
Journal of Applied Communications
Science communication and informal science education collide in the context of Extension state fair exhibits for engaging public audiences in critical agricultural and natural resource issues impacting people’s daily lives. A need exists to employ systematic communication and education theory and techniques to effectively deliver scientific information in informal learning spaces. In an effort to apply and expand systematic instructional design thinking and research in informal science learning, this study piloted a touchscreen iPad survey evaluation (n= 93; ages 19-66) of adult state fairgoers’ demographics, experiences, attitudes, and learning during their visit to a 25,000 square-foot facility featuring an Extension …
Perceptions Of Trust: Communicating Climate Change To Cattle Producers, Ricky W. Telg, Lisa Lundy, Cassie Wandersee, Saqib Mukhtar, David Smith, Phillip Stokes
Perceptions Of Trust: Communicating Climate Change To Cattle Producers, Ricky W. Telg, Lisa Lundy, Cassie Wandersee, Saqib Mukhtar, David Smith, Phillip Stokes
Journal of Applied Communications
The Cattle and Climate Conversations Workshop for Cooperative Extension and Natural Resources Conservation Service, the last activity funded through a multi-regional United States Department of Agriculture’s National Institute of Food and Agriculture (USDA NIFA) grant, took place in October 2016 in Denver, Colorado, for Extension and Natural Resources Conservation Service (NRCS) representatives in the Southwest and Mountain West who work extensively with cattle producers. The purpose of this study was to identify how Extension agents and NRCS personnel in this workshop viewed the issue of “trust,” as it relates to communicating the topic of climate change to cattle producers. Three …