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An Analysis Of Consumer Evaluations Of The “Tagonoura Shirasu” Certification Under The Japan Geographical Indication Protection System, Yu-Heng Lu, Takahiro Sajiki
An Analysis Of Consumer Evaluations Of The “Tagonoura Shirasu” Certification Under The Japan Geographical Indication Protection System, Yu-Heng Lu, Takahiro Sajiki
Journal of Marine Science and Technology
Over time, the Geographical Indication (GI) protection system has been independently adopted in more than 100 countries worldwide. In Japan, the GI protection system has been operating since 2015 in response to a growing interest in local brands. Therefore, based on a questionnaire survey, we econometrically analyze the consumer evaluation of Shizuoka Prefecture’s Shirasu “Tagonoura Shirasu,” which is registered under the GI protection system. Shirasu is a collective term for long and narrow larvae such as anchovy (Engraulis japonicus), sardine (Sardinops melanostictus), or red-eye round herring (Etrumeus sadina). Based on the contingent valuation method, we clarified that consumers' additional willingness …