Physical Sciences and Mathematics Commons^™

Supporting User Interaction And Social Relationship Formation In A Collaborative Online Shopping Context, Yu Xu

Dissertations

The combination of online shopping and social media allow people with similar shopping interests and experiences to share, comment, and discuss about shopping from anywhere and at any time, which also leads to the emergence of online shopping communities. Today, more people turn to online platforms to share their opinions about products, solicit various opinions from their friends, family members, and other customers, and have fun through interactions with others with similar interests. This dissertation explores how collaborative online shopping presents itself as a context and platform for users' interpersonal interactions and social relationship formation through a series of studies. …