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Physical Sciences and Mathematics Commons

Open Access. Powered by Scholars. Published by Universities.®

2016

University of South Carolina

Environmental Sciences

Nature

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Full-Text Articles in Physical Sciences and Mathematics

Contemporary Environmental Imagery: An Analysis, Kira Nicole Koppel May 2016

Contemporary Environmental Imagery: An Analysis, Kira Nicole Koppel

Senior Theses

Imagery is a widely used method of communication. It contains phenomenal power in its ability to connect to an audience and convey ideas. Contemporary environmental imagery has been widely utilized by environmental advocacy organizations and those involved in the modern environmental movement. These types of imagery are used as a call to action, for eco-tourism promotion, and in political campaigns, as can be seen in imagery distributed by New Zealand tourism companies and the South Carolina Conservation Voters. Historical images, particularly World War II propaganda and retro eco-tourism posters, have been reutilized to promote environmental messages. However, these images bring …