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Full-Text Articles in Physical Sciences and Mathematics
Whom Should We Sense In 'Social Sensing' - Analyzing Which Users Work Best For Social Media Now-Casting, Jisun An, Ingmar Weber
Whom Should We Sense In 'Social Sensing' - Analyzing Which Users Work Best For Social Media Now-Casting, Jisun An, Ingmar Weber
Research Collection School Of Computing and Information Systems
Given the ever increasing amount of publicly available social media data, there is growing interest in using online data to study and quantify phenomena in the offline 'real' world. As social media data can be obtained in near real-time and at low cost, it is often used for 'now-casting' indices such as levels of flu activity or unemployment. The term 'social sensing' is often used in this context to describe the idea that users act as 'sensors', publicly reporting their health status or job losses. Sensor activity during a time period is then typically aggregated in a 'one tweet, one …
What's Hot In Software Engineering Twitter Space?, Abhishek Sharma, Tian Yuan, David Lo
What's Hot In Software Engineering Twitter Space?, Abhishek Sharma, Tian Yuan, David Lo
Research Collection School Of Computing and Information Systems
Twitter is a popular means to disseminate information and currently more than 300 million people are using it actively. Software engineers are no exception; Singer et al. have shown that many developers use Twitter to stay current with recent technological trends. At various time points, many users are posting microblogs (i.e., tweets) about the same topic in Twitter. We refer to this reasonably large set of topically-coherent microblogs in the Twitter space made at a particular point in time as an event. In this work, we perform an exploratory study on software engineering related events in Twitter. We collect a …
Use Of A High-Value Social Audience Index For Target Audience Identification On Twitter, Siaw Ling Lo, David Cornforth, Raymond. Chiong
Use Of A High-Value Social Audience Index For Target Audience Identification On Twitter, Siaw Ling Lo, David Cornforth, Raymond. Chiong
Research Collection School Of Computing and Information Systems
With the large and growing user base of social media, it is not an easy feat to identify potential customers for business. This is mainly due to the challenge of extracting commercially viable contents from the vast amount of free-form conversations. In this paper, we analyse the Twitter content of an account owner and its list of followers through various text mining methods and segment the list of followers via an index. We have termed this index as the High-Value Social Audience (HVSA) index. This HVSA index enables a company or organisation to devise their marketing and engagement plan according …