Physical Sciences and Mathematics Commons^™

Sound And The Moving Image:Critical Characteristics For Spectator Response, Kara Rader, Rafeeq I. Roberts, Matt Egizii, Jeffery Allen

Undergraduate Research Posters 2013

The prevailing wisdom in the film and video production industries is that audio information outweighs visual information when it comes to spectator responses, but there are few empirical studies to support this claim. In previous research, four critical characteristics of sound have been identified: (1) Music, (2) visual/sound contradictions (defined as sound that is inconsistent with audience expectations based on visual information), (3) multi-channel sound, and (4) sound quality. Building on our previous research into music and film, we have found that many researchers have looked into the question of how music affects emotions (Eschrich et al., 2008; Have, 2008; …