Physical Sciences and Mathematics Commons^™

Website Adaptive Navigation Effects On User Experiences, James C. Speirs

Theses and Dissertations

The information search process within a website can often be frustrating and confusing for website visitors. Navigational structures are often complex and multitiered, hiding links with several layers of navigation that user's might be interested in. Poor navigation causes user frustration. Adaptive navigation can be used to improve the user's navigational experience by flattening the navigational structure and reducing the number of accessible links to only those that the user would be interested in. This examines the effects on a user's navigational experience, of using adaptive navigation as the main navigational structure on a website. This study measured these effects …