Physical Sciences and Mathematics Commons^™

Analyzing The Effects Of Coupons And Promotion In The Grocery Retail Sector, Milena Hanna Chotard

Masters Theses

Modern scanner technology is pervasive throughout the retailing sector of the economy and is almost universal in the food retail industry. Along with loyalty programs, it has led to the development of massive databases which accurately and proficiently track the purchasing habits of customers. Making use of this information is one of the most important efforts in the management of this sector to further increase profitability.

This thesis explores the application of several statistical techniques to extract specific information from two large databases of customer purchasing behavior at a major US grocery chain. In particular, we first focus on the …