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A Case Study On Social Media As An Effective Management Tool, Appolloh Omolloh
A Case Study On Social Media As An Effective Management Tool, Appolloh Omolloh
Walden Dissertations and Doctoral Studies
In small businesses in the United States, specifically those with fewer than 10 employees,
leaders may be skeptical of and resistant to the use of social media in their management
operations. Management literature does not indicate clear and effective guidelines and
policies detailing small marketing firms use of social media. The purpose of this
qualitative case study was to explore the perceptions of small marketing firm leaders
about the resources and knowledge needed for effective use of social media as a
management tool. Emerson's social exchange theory grounded the study. The study
targeted owners and managers of small marketing firms …