Physical Sciences and Mathematics Commons^™

Green Business And The Culture Of Capitalism: Constructing Narratives Of Environmentalism, Julia S. Jester

USF Tampa Graduate Theses and Dissertations

There are widespread colloquial arguments claiming that any actions taken to combat climate change will be bad for business and the economy, scaring people into continuing their support for the status quo for fear of their financial security. Alternatively, those attempting to combat ecological destruction have subsequently made transitions to sustainable development of products and shifting consumer behavior within this system. There is one core argument that both sides have, albeit in different ways – capitalism and environmentalism are seemingly incompatible; one cannot be successful without the eradication of the other. While it may appear there are only strict binary …