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Physical Sciences and Mathematics Commons™

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Research Collection School Of Computing and Information Systems

Social and Behavioral Sciences

2016

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Grab Taxi: Navigating New Frontiers, Mei Lin, Christopher Dula Nov 2016

Grab Taxi: Navigating New Frontiers, Mei Lin, Christopher Dula

Research Collection School Of Computing and Information Systems

In mid-2016, Anthony Tan, the CEO of Grab, an on-demand transportation-app company serving Southeast Asia, was locked in a high stakes struggle to win the hearts and minds of drivers, passengers and regulators alike. Valued at an estimated US$1.5 billion, Grab (known among consumers as ‘GrabTaxi’) had become one of Asia’s most successful start-ups.

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