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Eighth Eastern Wildlife Damage Management Conference (1997)

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New York

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Full-Text Articles in Physical Sciences and Mathematics

The Mass Media And Stakeholders’ Beliefs About Suburban Wildlife, Cynthia A. Loker, James Shanahan, Daniel J. Decker Oct 1997

The Mass Media And Stakeholders’ Beliefs About Suburban Wildlife, Cynthia A. Loker, James Shanahan, Daniel J. Decker

Eighth Eastern Wildlife Damage Management Conference (1997)

This study examines how suburban audiences obtain information about 3 species in New York State (whitetail deer [Odocoileus virginianus], beaver [Castor Canadensis], and Canada goose [Branta canadensis]). Respondents in 3 suburban areas were surveyed on concerns and interests about a particular species in their area. Respondents also were surveyed about preferred sources for species information and actual source use. Finally, respondents were surveyed about general media use. “Uses-and-gratifications” theory was used to characterize respondents’ information behavior for species information. Specific recommendations for communication planning are offered.


The Press And Citizen Participation: A Content Analysis, Lisa Pelstring, James Shanahan, Ben Perry Oct 1997

The Press And Citizen Participation: A Content Analysis, Lisa Pelstring, James Shanahan, Ben Perry

Eighth Eastern Wildlife Damage Management Conference (1997)

We conducted a content analysis of regional New York State newspapers to assess media coverage of the Department of Environmental Conservation’s (DEC) deer management program. The goal of this analysis was to ascertain media depiction of DEC’s deer management program during the 1985-97 time period. Specifically, this research examines how deer management issues were portrayed both prior to and after implementation of a DEC public participation program (the Citizen Task Force [CTF] process) to determine if deer management issues received more favorable coverage after CTFs were implemented.