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Full-Text Articles in Physical Sciences and Mathematics
Classification Using Association Rules, Colin Kane
Classification Using Association Rules, Colin Kane
Dissertations
This research investigates the use of an unsupervised learning technique, association rules, to make class predictions. The use of association rules to make class predictions is a growing area of focus within data mining research. The research to date has focused predominately on balanced datasets or synthetized imbalanced datasets. There have been concerns raised that the algorithms using association rules to make classifications do not perform well on imbalanced datasets. This research comprehensively evaluates the accuracy of a number of association rule classifiers in predicting home loan sales in an Irish retail banking context. The experiments designed test three associative …
Clicking Into Mortgage Arrears: A Study Into Arrears Prediction With Clickstream Data, Gavin O'Brien
Clicking Into Mortgage Arrears: A Study Into Arrears Prediction With Clickstream Data, Gavin O'Brien
Dissertations
This research project investigates the predictive capability of clickstream data when used for the purpose of mortgage arrears prediction. With an ever growing number of people switching to digital channels to handle their daily banking requirements, there is a wealth of ever increasing online usage data, otherwise known as clickstream data. If leveraged correctly, this clickstream data can be a powerful data source for organisations as it provides detailed information about how their customers are interacting with their digital channels. Much of the current literature associated with clickstream data relates to organisations employing it within their customer relationship management mechanisms …