Physical Sciences and Mathematics Commons^™

Beyond News Values On Twitter: Predicting Factors That Drive User Engagement In News, Zhiyan Zhong

Dartmouth College Master’s Theses

When deciding on what news stories to cover, traditional journalism determines news values by following several elements of newsworthiness, such as impact, timeliness, and prominence. However, these guidelines do not always seem to correspond with the success of content on social media. As people are increasingly turning to social media for news, our research aims to understand and predict factors that drive user engagement for news on social media. In this study, we analyze news content published on Twitter, and examine a diverse set of characteristics like metrics retrieved from the Twitter API and semantics by natural language processing, including …