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Cross-Company Customer Churn Prediction In Telecommunication: A Comparison Of Data Transformation Methods, Adnan Amin, Babar Shah, Asad Masood Khattak, Fernando Joaquim Lopes Moreira, Gohar Ali, Alvaro Rocha, Sajid Anwar

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© 2018 Elsevier Ltd Cross-Company Churn Prediction (CCCP) is a domain of research where one company (target) is lacking enough data and can use data from another company (source) to predict customer churn successfully. To support CCCP, the cross-company data is usually transformed to a set of similar normal distribution of target company data prior to building a CCCP model. However, it is still unclear which data transformation method is most effective in CCCP. Also, the impact of data transformation methods on CCCP model performance using different classifiers have not been comprehensively explored in the telecommunication sector. In this study, …