Physical Sciences and Mathematics Commons^™

Impact Of Environmentally Friendly Packaging On Consumers’ Attitudes And Patronage Intentions Toward Apparel Retail Brands, Madalyn M. Smith, Eunjoo Cho

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

Consumer interest in social responsibility (SR) has greatly increased in recent years. Providing environmentally friendly packaging (recycled and reusable bags) is one example of how apparel retail brands can engage in SR. The objective of this research was to explore the impact of using environmentally friendly packaging on consumers’ attitudes and patronage intentions toward apparel retail brands. To conduct this research, undergraduate and graduate students from a major mid-Southern university completed an online survey testing consumers’ perceptions, environmental consciousness, attitudes, and patronage intentions. Results from this study revealed that young consumers’ perceptions of environmentally friendly packaging has a positive impact …