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Full-Text Articles in Physical Sciences and Mathematics
Cognitive Big Data Analytics And Persuasive Social Influence Diffusion, Eman Ahmed Ghanim Abukhousa
Cognitive Big Data Analytics And Persuasive Social Influence Diffusion, Eman Ahmed Ghanim Abukhousa
Dissertations
Current demands in local and global economies and the pursuit of competitiveness are calling for data-driven strategies. Data-driven solutions analyze trends, make predictions about future events, and prescribe what to do next in an actionable manner. However, cognitive and behavioral data are distinguished by their multiplicity and rapid changes to meet evolving and dynamic goals of individuals. This research work is concerned with the utility of analytical solutions to synthesize and influence cognitive and behavioral adoption. We propose a multidimensional data model to identify and extract cognitive indicators for analysis and persuasive interventions. The process starts by discovering behavioral features …
Community Detection And Influence Maximization In Online Social Networks, Kanna Gharib Al-Falahi
Community Detection And Influence Maximization In Online Social Networks, Kanna Gharib Al-Falahi
Dissertations
The detecting and clustering of data and users into communities on the social web are important and complex issues in order to develop smart marketing models in changing and evolving social ecosystems. These marketing models are created by individual decision to purchase a product and are influenced by friends and acquaintances. This leads to novel marketing models, which view users as members of online social network communities, rather than the traditional view of marketing to individuals. This thesis starts by examining models that detect communities in online social networks. Then an enhanced approach to detect community which clusters similar nodes …