Physical Sciences and Mathematics Commons^™

Clicking Into Mortgage Arrears: A Study Into Arrears Prediction With Clickstream Data, Gavin O'Brien

Dissertations

This research project investigates the predictive capability of clickstream data when used for the purpose of mortgage arrears prediction. With an ever growing number of people switching to digital channels to handle their daily banking requirements, there is a wealth of ever increasing online usage data, otherwise known as clickstream data. If leveraged correctly, this clickstream data can be a powerful data source for organisations as it provides detailed information about how their customers are interacting with their digital channels. Much of the current literature associated with clickstream data relates to organisations employing it within their customer relationship management mechanisms …