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The Spirulina Strategy, Singapore Management University
The Spirulina Strategy, Singapore Management University
Perspectives@SMU
This is an adapted version of the SMU Case, “Navigating an Eternal Ocean: EnerGaia’s Emergent Strategy in the Market for Spirulina" written by Research Fellow Ryan Merrill and Assistant Professor Simon Schillebeeckx. To see the full case, please click on the following link: https://cmp.smu.edu.sg/case/3986
EnerGaia began life trying to address nutrition issues in the developing world. The prospect of profit is testing its founder to balance both or choose one over the other