Physical Sciences and Mathematics Commons^™

Marketing Video Games To Aging Demographics: A Generational Profile Analysis, Brinna Louise Ball

Theses

Marketing video games to aging demographics like Baby Boomers, Generation X, and Millennials requires a unique approach by video game studios and consumer products divisions alike. The strategies employed for younger generations such as Generation Z and Generation Alpha differ from conventional methods, requiring a fresh outlook and a need for more innovative and inventive approaches. To comprehend the current aging audience more effectively, it's essential to examine four crucial factors: accessibility, exposure, media habits, and motivations to play video games. Examining these factors by generation, we can better grasp how to effectively market video games to these demographics. It's …