Physical Sciences and Mathematics Commons^™

Inspiring Creative Solutions: An Experimental Investigation Of Three Ideation Methods In Generating Creative Product, Thomas P. Hanlon

College of Computing and Digital Media Dissertations

This study examines strategic, collaborative decision making with the goal of producing more creative solutions. Our experimental approach compares the results of three methods of ideation: manual free brainstorming, manual carousel brainstorming, and electronic carousel brainstorming (as implemented by a group support system). Our finding is that manual and electronic carousel brainstorming yield more creative solutions than does free brainstorming. However, there is little difference between the former methods. Both the manual and electronic forms of carousel brainstorming are equally effective at yielding creative solutions. Strategic, collaborative decision making, when well implemented, results in full consideration of the operational environment …