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Attaining Sustainable Behavior Among Non-Environmentally-Motivated Individuals: A Formative Experiment, Brooklynn Wynveen

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Experts agree that overconsumption is a major problem in Western culture today, particularly in the United States. Thus, it is important to promote sustainable behavior among the general public. And yet, existing educational programming geared toward promoting such behavior changes remains appealing largely to environmentally-motivated audiences, as opposed to individuals with alternative (i.e., social and economic) motivations. In response to this discrepancy, I conducted a formative experiment with the goals of: 1) fostering participation among non-environmentally-motivated individuals in sustainable living educational programming; and 2) obtaining behavior change commitments, in the direction of more sustainable lifestyles, from those participants.
As part …