Physical Sciences and Mathematics Commons^™

Classifying Textual Fast Food Restaurant Reviews Quantitatively Using Text Mining And Supervised Machine Learning Algorithms, Lindsey Wright

Undergraduate Honors Theses

Companies continually seek to improve their business model through feedback and customer satisfaction surveys. Social media provides additional opportunities for this advanced exploration into the mind of the customer. By extracting customer feedback from social media platforms, companies may increase the sample size of their feedback and remove bias often found in questionnaires, resulting in better informed decision making. However, simply using personnel to analyze the thousands of relative social media content is financially expensive and time consuming. Thus, our study aims to establish a method to extract business intelligence from social media content by structuralizing opinionated textual data using …