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Research Collection School Of Computing and Information Systems

Social and Behavioral Sciences

Social Media

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Full-Text Articles in Physical Sciences and Mathematics

Resale Hdb Price Prediction Considering Covid-19 Through Sentiment Analysis, Srinaath Anbu Durai, Zhaoxia Wang May 2023

Resale Hdb Price Prediction Considering Covid-19 Through Sentiment Analysis, Srinaath Anbu Durai, Zhaoxia Wang

Research Collection School Of Computing and Information Systems

Twitter sentiment has been used as a predictor to predict price values or trends in both the stock market and housing market. The pioneering works in this stream of research drew upon works in behavioural economics to show that sentiment or emotions impact economic decisions. Latest works in this stream focus on the algorithm used as opposed to the data used. A literature review of works in this stream through the lens of data used shows that there is a paucity of work that considers the impact of sentiments caused due to an external factor on either the stock or …


Business Practice Of Social Media - Platform And Customer Service Adoption, Shujing Sun, Yang Gao, Huaxia Rui Dec 2020

Business Practice Of Social Media - Platform And Customer Service Adoption, Shujing Sun, Yang Gao, Huaxia Rui

Research Collection School Of Computing and Information Systems

This paper examines the key drivers in business adoptions of the platform and customer service within the context of social media. We carry out the empirical analyses using the decision trajectories of the international airline industry on Twitter. We find that a firm's decision-making is subject to both peer influence and consumer pressure. Regarding peer influence, we find that the odds of both adoptions increase when the extent of peers' adoption increases. We also identify the distinctive role of consumers. Specifically, before the platform adoption, firms learn about potential consequences from consumer reactions to peers' adoptions. Upon the platform adoption, …


Identifying And Characterizing Alternative News Media On Facebook, Samuel S. Guimaraes, Julia C. S. Reis, Lucas Lima, Filipe N. Ribeiro, Marisa Vasconcelos, Jisun An, Haewoon Kwak, Fabricio Benevenuto Dec 2020

Identifying And Characterizing Alternative News Media On Facebook, Samuel S. Guimaraes, Julia C. S. Reis, Lucas Lima, Filipe N. Ribeiro, Marisa Vasconcelos, Jisun An, Haewoon Kwak, Fabricio Benevenuto

Research Collection School Of Computing and Information Systems

As Internet users increasingly rely on social media sites to receive news, they are faced with a bewildering number of news media choices. For example, thousands of Facebook pages today are registered and categorized as some form of news media outlets. This situation boosted the so-called independent journalism, also known as alternative news media. Identifying and characterizing all the news pages that play an important role in news dissemination is key for understanding the news ecosystems of a country. In this work, we propose a graph-based semi-supervised method to measure the political bias of pages on most countries and show …


Comparing Elm With Svm In The Field Of Sentiment Classification Of Social Media Text Data, Zhihuan Chen, Zhaoxia Wang, Zhiping Lin, Ting Yang Nov 2018

Comparing Elm With Svm In The Field Of Sentiment Classification Of Social Media Text Data, Zhihuan Chen, Zhaoxia Wang, Zhiping Lin, Ting Yang

Research Collection School Of Computing and Information Systems

Machine learning has been used in various fields with thousands of applications. Extreme learning machine (ELM), which is the most recently developed machine learning algorithm, has become increasingly popular for its good generalization ability. However, it has been relatively less applied to the domain of social media. Support Vector Machine (SVM), another popular learning-based algorithm, has been applied for sentiment classification of social media text data and has obtained good results. This paper investigates and compares the capabilities of these two learning-based methods in the field of sentiment classification of social media. The results indicate that SVM can obtain good …


Two Formulas For Success In Social Media: Learning And Network Effects, Liangfei Qiu, Qian Tang, Andrew B. Whinston Oct 2015

Two Formulas For Success In Social Media: Learning And Network Effects, Liangfei Qiu, Qian Tang, Andrew B. Whinston

Research Collection School Of Computing and Information Systems

Recent years have witnessed an unprecedented explosion in information technology that enables dynamic diffusion of user-generated content in social networks. Online videos, in particular, have changed the landscape of marketing and entertainment, competing with premium content and spurring business innovations. In the present study, we examine how learning and network effects drive the diffusion of online videos. While learning happens through informational externalities, network effects are direct payoff externalities. Using a unique data set from YouTube, we empirically identify learning and network effects separately, and find that both mechanisms have statistically and economically significant effects on video views; furthermore, the …


Characterizing Silent Users In Social Media Communities, Gong Wei, Ee-Peng Lim, Feida Zhu May 2015

Characterizing Silent Users In Social Media Communities, Gong Wei, Ee-Peng Lim, Feida Zhu

Research Collection School Of Computing and Information Systems

Silent users often constitute a significant proportion of an online user-generated content system. In the context of social media such as Twitter, users can opt to be silent all or most of the time. They are often called the invisible participants or lurkers. As lurkers contribute little to the online content, existing analysis often overlooks their presence and voices. However, we argue that understanding lurkers is important in many applications such as recommender systems, targeted advertising, and social sensing. This research therefore seeks to characterize lurkers in social media and propose methods to profile them. We examine 18 weeks of …


Using Support Vector Machine Ensembles For Target Audience Classification On Twitter, Siaw Ling Lo, Raymond Chiong, David Cornforth Apr 2015

Using Support Vector Machine Ensembles For Target Audience Classification On Twitter, Siaw Ling Lo, Raymond Chiong, David Cornforth

Research Collection School Of Computing and Information Systems

The vast amount and diversity of the content shared on social media can pose a challenge for any business wanting to use it to identify potential customers. In this paper, our aim is to investigate the use of both unsupervised and supervised learning methods for target audience classification on Twitter with minimal annotation efforts. Topic domains were automatically discovered from contents shared by followers of an account owner using Twitter Latent Dirichlet Allocation (LDA). A Support Vector Machine (SVM) ensemble was then trained using contents from different account owners of the various topic domains identified by Twitter LDA. Experimental results …


Two Formulas For Success In Social Media: Social Learning And Network Effects, Liangfei Qiu, Qian Tang, Andrew B. Whinston Dec 2013

Two Formulas For Success In Social Media: Social Learning And Network Effects, Liangfei Qiu, Qian Tang, Andrew B. Whinston

Research Collection School Of Computing and Information Systems

This paper examines social learning and network effects that are particularly important for online videos, considering the limited marketing campaigns of user-generated content. Rather than combining both social learning and network effects under the umbrella of social contagion or peer influence, we develop a theoretical model and empirically identify social learning and network effects separately. Using a unique data set from YouTube, we find that both mechanisms have statistically and economically significant effects on video views, and which mechanism dominates depends on the specific video type.