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Full-Text Articles in Physical Sciences and Mathematics

The Valuation Of User-Generated Content: A Structural, Stylistic And Semantic Analysis Of Online Reviews, Noi Sian Koh Dec 2011

The Valuation Of User-Generated Content: A Structural, Stylistic And Semantic Analysis Of Online Reviews, Noi Sian Koh

Dissertations and Theses Collection (Open Access)

The ability and ease for users to create and publish content has provided vast amount of online product reviews. However, the amount of data is overwhelmingly large and unstructured, making information difficult to quantify. This creates challenge in understanding how online reviews affect consumers’ purchase decisions. In my dissertation, I explore the structural, stylistic and semantic content of online reviews. Firstly, I present a measurement that quantifies sentiments with respect to a multi-point scale and conduct a systematic study on the impact of online reviews on product sales. Using the sentiment metrics generated, I estimate the weight that customers place …


Sire: A Social Image Retrieval Engine, Steven C. H. Hoi, Pengcheng Wu Dec 2011

Sire: A Social Image Retrieval Engine, Steven C. H. Hoi, Pengcheng Wu

Research Collection School Of Computing and Information Systems

With the explosive growth of social media applications on the internet, billions of social images have been made available in many social media web sites nowadays. This has presented an open challenge of web-scale social image search. Unlike existing commercial web search engines that often adopt text based retrieval, in this demo, we present a novel web-based multimodal paradigm for large-scale social image retrieval, termed "Social Image Retrieval Engine" (SIRE), which effectively exploits both textual and visual contents to narrow down the semantic gap between high-level concepts and low-level visual features. A relevance feedback mechanism is also equipped to learn …


Content Contribution Under Revenue Sharing And Reputation Concern In Social Media: The Case Of Youtube, Qian Tang, Bin Gu, Andrew B. Whinston Dec 2011

Content Contribution Under Revenue Sharing And Reputation Concern In Social Media: The Case Of Youtube, Qian Tang, Bin Gu, Andrew B. Whinston

Research Collection School Of Computing and Information Systems

A key feature of social media is that it allows individuals and businesses to contribute contents for public viewing. However, little is known about how content providers derive payoffs from such activities. In this study, we build a dynamic structural model to recover the utility function for content providers. Our model distinguishes short-term payoffs based on ad revenue sharing from long-term payoffs driven by content providers’ reputation. The model was estimated using a panel data of 914 top 1000 providers and 381 randomly selected providers on YouTube from Jun 7th, 2010, to Aug 7th, 2011. The two different sets of …


Context-Based Friend Suggestion In Online Photo-Sharing Community, Ting Yao, Chong-Wah Ngo, Tao Mei Dec 2011

Context-Based Friend Suggestion In Online Photo-Sharing Community, Ting Yao, Chong-Wah Ngo, Tao Mei

Research Collection School Of Computing and Information Systems

With the popularity of social media, web users tend to spend more time than before for sharing their experience and interest in online photo-sharing sites. The wide variety of sharing behaviors generate different metadata which pose new opportunities for the discovery of communities. We propose a new approach, named context-based friend suggestion, to leverage the diverse form of contextual cues for more effective friend suggestion in the social media community. Different from existing approaches, we consider both visual and geographical cues, and develop two user-based similarity measurements, i.e., visual similarity and geo similarity for characterizing user relationship. The problem of …


How Do Programmers Ask And Answer Questions On The Web? (Nier Track), Christoph Treude, Ohad Barzilay, Margaret-Anne Storey May 2011

How Do Programmers Ask And Answer Questions On The Web? (Nier Track), Christoph Treude, Ohad Barzilay, Margaret-Anne Storey

Research Collection School Of Computing and Information Systems

Question and Answer (Q&A) websites, such as Stack Overflow, use social media to facilitate knowledge exchange between programmers and fill archives with millions of entries that contribute to the body of knowledge in software development. Understanding the role of Q&A websites in the documentation landscape will enable us to make recommendations on how individuals and companies can leverage this knowledge effectively. In this paper, we analyze data from Stack Overflow to categorize the kinds of questions that are asked, and to explore which questions are answered well and which ones remain unanswered. Our preliminary findings indicate that Q&A websites are …


Measuring Api Documentation On The Web, Chris Parnin, Christoph Treude May 2011

Measuring Api Documentation On The Web, Chris Parnin, Christoph Treude

Research Collection School Of Computing and Information Systems

Software development blogs, developer forums and Q&A websites are changing the way software is documented. With these tools, developers can create and communicate knowledge and experiences without relying on a central authority to provide official documentation. Instead, any content created by a developer is just a web search away. To understand whether documentation via social media can replace or augment more traditional forms of documentation, we study the extent to which the methods of one particular API — jQuery — are documented on the Web. We analyze 1,730 search results and show that software development blogs in particular cover 87.9% …