Physical Sciences and Mathematics Commons^™

Consumerization Of It, Thomas Stagliano, Anthony Dipoalo, Patricia Coonelly

Mathematics and Computer Science Capstones

The consumerization of information technology is one of the biggest trends occurring in the information technology (IT) industry. More organizations are allowing their employees to use their own mobile devices to share data both inside and outside the workplace. This new trend is fundamentally changing the way companies do business. The “Bring Your Own Device” (BYOD) trend is also driving a need for management of such mobile devices and greater security on the devices and for the employees. The consumerization of IT is well underway and it is more than just bringing an iPad into the office.

Many IT managers …

Customer Relationship Management (Crm) Playbook For Consumer Packaged Goods (Cpg) Companies, Anthony Demarzio, Melanie Donofrio, Edward O'Neill

Mathematics and Computer Science Capstones

Companies, and specifically brands, that are able to establish direct and meaningful relationships with their target consumers can maximize their opportunity to gain a competitive advantage against companies who are not able to establish these types of relationships. Some industries rely heavily on product branding, create products that are frequently utilized in the daily lives of consumers, and compete in categories with fixed growth. These companies are particularly susceptible to being impacted, both positively and negatively, by building relationships with their consumers. Categories with fixed growth, or narrow categories, present challenges for marketers in terms of redefining the concept of …