Physical Sciences and Mathematics Commons^™

Presidential Job Approval Rating Analysis Through Social Media, Subramanian Venkataraman, Subramanian Venkataraman

Dissertations and Theses

The aim of this study is to identify patterns in President Trump’s approval in the

Twitter universe through Social Media and Sentiment Analysis, and compare

against scientific polling to get meaningful insights on the limitations of Social

Media Analytics. For the purposes for this exercise, results from scientific polling

will be considered the true measure of approval, and will be used as control. In

order to perform sentiment analysis, we have used supervisory learning using

Naive Bayes Classifier algorithm which produced 0.862667 accuracy levels.