Physical Sciences and Mathematics Commons^™

Examining The Growth Of Digital Wireless Phone Technology: A Take-Off Theory Analysis, Angsana A. Techatassanasoontorn, Robert J. Kauffman

Research Collection School Of Computing and Information Systems

The early phase of diffusion plays a critical role in determining information technology (IT) success in a market. Takeoff, the transition point from the introduction to the growth phase in the IT life cycle, is viewed as an acid test for whether a technology will succeed. We develop a theory to understand global takeoff for digital wireless phones that can be extended to other technologies with related characteristics. Drawing on technology dominance and product life cycle theories, we build a model that consists of standards, market competition, technology costs, and technology substitution to explain takeoff and subsequent market penetration growth. …